Toys R Us stores will offer the Guitar Hero II Bundle with guitar for Microsoft Corp.'s Xbox 360 at $44.99 this Wed. in the latest wave of video game discounts.
The retailer advertised Tues. that it will price cut the SKU by 50 percent from the $89.99 MSRP as part of Half Off Sale on Dec. 12.
I think this stock should go on the chopping block for the next round of delistings. I haven't heard anything about sales during the holiday and I think people over-estimated how the release of GH3 would improve sales of this title.
Even with the incoming Guitar Hero 3 release, RedOctane has released the second pack of three original songs for Guitar Hero 2. They are:
Trivium - Detonation // Atreyu - Right Side of the Bed // Protest the Hero - Bury the Hatchet
I just wanted to comment on why I submitted this article. I am glad it did receive upbids. The rationale behind submitting it was to show that A) Companies will issue PR for DLC sales if they reach a large #. And B) That despite the price gouging for the GH II DLC, many people shelled out big bucks for it.
"Guitar Hero II Xbox 360 Video Game Song Packs Hit Multi-Platinum Status with 650,000 Downloads
More Than Two Million Single Songs Accessed Through Xbox LIVE Marketplace® since April Highly Anticipated Sequel Guitar Hero III to Feature Master Tracks, Original Songs and Downloadable Content
SUNNYVALE, Calif., Sep 11, 2007 - Downloadable Xbox 360 video game song packs for Activision, Inc.'s (Nasdaq:ATVI) Guitar HeroTM II hit multi-platinum status with more than 650,000 downloads through Xbox LIVE Marketplace® in less than five months, as defined by the music industry's RIAA."
After sales of an additional 108,000 copies in July, Guitar Hero II is closing in on 1 million units sold in the US alone (957k). The series has done quite well in Europe although it's hard to peg an exact amount.
As far as the US is concerned though, sales should hover around 100k in August, see a boost in September due to new X360 owners who are purchasing the system for Halo 3 (let's say 150k) and do somewhere in the neighborhood of another 75-100k in October in time for the release of the 3rd title. At that point, the stock would be worth 130 DKP on sales of the US release alone and if you toss in the 5 consecutive top-10 months in Canada (as of now, more than likely 7 or 8 by the time October rolls around) and the current price is almost met by North American sales alone.
To say the stock is undervalued currently would be quite the ahem, understatement.
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