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LEGO Universe (PC)
Lego using physical product to distinguish MMO ambitions
Lego using physical product to distinguish MMO ambitions
GamesIndustry - March 3, 2008
Submitted by llonesmiz (508) at 12:49AM PST on March 3, 2008
Lego hopes to distinguish itself from the current MMO gaming market by incorporating physical products into its forthcoming title Lego Universe.
As well as traditional online play, users will be able to design characters and other creations in-game, which Lego will then make into real products for the user at its manufacturing plant in Denmark
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