Although the company is still trying to keep a lid on its official plans, more news has emerged fleshing out EA's fledgling new Blueprint project, explaining it is focused on developing low-cost original IP that can be used across multiple media.
Variety's Ben Fritz managed to get Blueprint boss Neil Young to talk on the subject at GDC last week: "We focus on creating IP in new ways for our media and finding smart ways to spread it across the media landscape.
4