Microsoft has pulled off a major coup by luring former I-Play CEO and MD of Nintendo Europe David Gosen to its management team, MCV can reveal.
The new VP of strategic marketing within Microsoft’s interactive entertainment business in Europe joins a newly-promoted Chris Lewis to further drive Xbox 360’s expansion into wider markets.
Gosen said : “Xbox 360 is now a mass-market gaming console, and with the recent price reduction we’re poised to open the market for Xbox 360 even wider."
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