There is certainly brand loyalty, or at the very least hightened brand awareness. Many times I have heard and seen the younger teens who are slightly more casual gamers (as in don't read websites etc.) want a PS3 purely as it's Playstation. They see the 360 as a cheap imposter almost, they are not as aware of it, and would much rather stick with the safer Playstation brand. Not too long ago i was standing on a street waiting to meet a friend and a bloke walked along with his two fairly young kids, they were pestering him for a PS3, he tried to explain the 360 was cheaper and had better games etc. but they did not care as they wanted a Playstation.
I get the impression it is very much amplified here in the UK, and not so bad everywhere else.
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There is certainly brand loyalty, or at the very least hightened brand awareness. Many times I have heard and seen the younger teens who are slightly more casual gamers (as in don't read websites etc.) want a PS3 purely as it's Playstation. They see the 360 as a cheap imposter almost, they are not as aware of it, and would much rather stick with the safer Playstation brand. Not too long ago i was standing on a street waiting to meet a friend and a bloke walked along with his two fairly young kids, they were pestering him for a PS3, he tried to explain the 360 was cheaper and had better games etc. but they did not care as they wanted a Playstation.
I get the impression it is very much amplified here in the UK, and not so bad everywhere else.