"Sony Computer Entertainment Europe head David Reeves, said [Sony being the most expensive console] is going to remain that way for some time to come. His reasoning? The only way for Sony to weather the current financial squall is to protect themselves -- "It's like being an armadillo," Reeves said. Sony isn't denying the possibility of a PS3 price cut, stating, "It is possible that as the cost [of manufacturing] comes down, we will be able to do it," though there are no explicit plans to do so.
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"Could they make a price cut right now after suffering such huge losses and the Yen working against them?"
In short, no.
"Sony Computer Entertainment Europe head David Reeves, said [Sony being the most expensive console] is going to remain that way for some time to come. His reasoning? The only way for Sony to weather the current financial squall is to protect themselves -- "It's like being an armadillo," Reeves said. Sony isn't denying the possibility of a PS3 price cut, stating, "It is possible that as the cost [of manufacturing] comes down, we will be able to do it," though there are no explicit plans to do so.