Ubisoft has announced a new game in its Imagine DS series for girls, titled Imagine Rock Star, which allows players to simulate a music career. In Imagine Rock Star, players select who plays the drums, guitar, bass and piano, and each instrument is controlled differently using the DS stylus. Each musician is customizable with various styles, and gameplay revolves around performing in concerts, earning money and climbing the charts. Players can also play wirelessly with up to four friends.
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UK managing director Rob Cooper has said that the format lacks direction, with Sony unsure of how to market a machine he sees as over-priced and too technical for the mainstream consumer. Cooper doesn't think it's an issue with software pricing, rather Sony hasn't communicated to publishers clearly what direction the machine is going to take in the future. Ubisoft has no games planned for the PSP this year, but Cooper insists the format still has potential.
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How different will Ubisoft's first next-gen Prince of Persia be from its well-known and well-established predecessors? Answer: Really, really different -- at least if a recent preview by French publication Joypad (via Eurogamer) is to be believed. As a matter of fact the title is shaping up to be so radically dissimilar from anything seen in the franchise before that it probably constitutes a complete reboot for the popular but now somewhat passé Prince.
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Yves Guillemot, CEO of Ubisoft, has said that the firm must "continue to grow at a rapid pace in the years to come" to remain competitive - revealing he has up to 780m Euros (or $1.2bn) to spend on acquiring studios or publishers which will grow the company. To make sure the firm isn't left behind, Ubisoft is also prepared to buy companies that will maintain its rapid growth.
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Ubisoft CEO Yves Guillemot has detailed his future vision for the company, as he transforms the French outfit from a videogames publisher into a multimedia entertainment business... Guillemot revealed ambitious plans to place Ubisoft at the centre of CGI movie production, as well as branching out to new game genres and TV productions.
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Ubisoft has released sales figures for its best-selling franchises, with Rayman and Tom Clancy titles topping the list. Of Ubisoft's best-known franchises, the Rayman series has topped 22 million units sold worldwide, while last year's new IP Assassin’s Creed has already shifted an impressive six million units.
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Ubisoft is putting Nnitendo's handheld to the test this summer with My Weight Loss Coach, a nutrition and fitness application aimed at making you more portable with your portable. The applications, developed under the guidance of a fitness coach and nutritionist, allows you to create a personal profile, evaluate your improvement potential, and set up objectives towards a healthier you.
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Ubisoft plans to hire on an additional 900 people by the end of March of next year, as the game maker continues to expand its operations and market share.
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Ubisoft plans to develop its newly-acquired IP into other media as well as continuing in the games sector Ubisoft has plans to make its Tom Clancy franchise a true heavyweight in the wider entertainment world after the series reached a spectacular 52 million in lifetime unit sales.
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As part of their first quarter report, Ubisoft revealed what each platform contributed to their bottom line, as compared to last year. Overall, the Nintendo DS continues to be Ubisoft’s main source of revenue, but the Wii and Xbox 360, compared to last year, also saw strong sales results.
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