THQ Inc. (THQI)THQ investing in "fewer, better" games
gamesindustry - March 5, 2009
Submitted by felipedmoreira (378)
at 9:00AM PST on March 5, 2009
THQ boss Brian Farrell is confident of a turnaround for the wrestling games publisher, as analysts' chatter focuses on bankruptcy and acquisition.
Talking to the LA Times, Farrell admitted the company is not as successful as it used to be, but a renewed focus on "fewer, better bets," will put it back at the top of its game.
"Our strategy is to focus on bigger titles," said the CEO. "The formula is to make great games and market them effectively.