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World of Warcraft: Wrath of the Lich King (PC)

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World of Warcraft: Wrath of the Lich King (PC)
China says No to Lich King Expansion, for now

JoyStiq - March 11, 2009


Submitted by deftangel (279) at 10:16AM PST on March 11, 2009


JLM Pacific Epoch reports the Chinese government "has rejected two applications by the second expansion for World of Warcraft Wrath of the Lich King since China's Spring Festival (January 25 - February 1)." Considering Blizzard has removed "skeleton characters" from WoW in the past and the supposedly gold farmer-free million plus player count for WoW in China, we're willing to bet Blizzard (and its licensing partner in China, The9) will find a way to release Wrath of the Lich King yet.
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World of Warcraft: Wrath of the Lich King (PC)
Wrath of the Lich King Screens

GameSpot - February 8, 2008


Submitted by deftangel (279) at 5:16AM PST on February 10, 2008


9 screens and artworks added Feb 8th. Easier than posting individually!
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World of Warcraft: Wrath of the Lich King (PC)
WoW "loses" 6m users

GamesBrief - July 7, 2009


Submitted by deftangel (279) at 5:52AM PST on July 7, 2009


I have added the quote-marks to the headline myself as there is plenty of context needing to be taken into account when reading this article. Please read in full & see commments. It discusses the ongoing lawsuits between The9 & Blizzard following the latter's decision to move WoW to a new Chinese operator, NetEase. The WoW servers in China have been down for around a month which is estimated to be 6m players.
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World of Warcraft: Wrath of the Lich King (PC)
China Bans Gold Farming

Informationweek - June 29, 2009


Submitted by apujanata (5) at 4:44PM PST on June 29, 2009


The Chinese government has declared that virtual currency cannot be traded for real goods or services The ruling is likely to affect many of the more than 300 million Internet users in China, as well as those in other countries involved in virtual currency trading. In the context of online role playing games like World of Warcraft, virtual currency trading is often called gold farming.
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14
World of Warcraft: Wrath of the Lich King (PC)
WoW China Downtime & possible user declines

GamaSutra - May 29, 2008


Submitted by deftangel (279) at 3:54AM PST on May 29, 2009


As WoW's operator license in China changes hands from The9 to rival NetEase, the game's servers will see some downtime. Analyst Colin Sebastian says this downtime could result in some "subscriber churn" that could affect WoW's total global userbase. "We expect some churn among infrequent users off of the current 11.5M+ WoW subscriber count," says the analyst. "In fact, data suggests declining timecard purchases ahead of the transition." Asia accounts for about 50pc of WoW's global userbase
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World of Warcraft: Wrath of the Lich King (PC)
Analyzing WoW's growth by the numbers

Massively - January 9, 2009


Submitted by BrotherE (71) at 7:23PM PST on January 9, 2009


When you get down to the nitty gritty numbers, World of Warcraft's growth has stayed fairly consistent over the last three years or so. This of course is after the initial boom in 2005, and thanks mostly to a continued schedule of expansions the last two years. But where will it go from here?
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World of Warcraft: Wrath of the Lich King (PC)
Only 30% of new WoW players get past lvl 10

VG247 - February 11, 2010


Submitted by deftangel (279) at 8:50AM PST on February 11, 2010


Blizzard CEO Mike Morhaime said last night that only 30 percent of new World of Warcraft players continue to play after reaching level 10, with 70 percent dropping out. It would be interesting to see how that impacts sales of the expansion packs which are aimed at high level players at Lvl 60 and above. Some of them presumably buy the bundle versions of WoW but the vanilla one is also still selling strongly.
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World of Warcraft: Wrath of the Lich King (PC)
Regulatory power struggle over WoW in China

GI.biz - November 3, 2009


Submitted by deftangel (279) at 3:01AM PST on November 3, 2009


WoW's rough ride in the crucial Chinese market continues, the GAPP has returned new operator NetEase's application to run the game and ordered it to stop taking money and account registrations. However, Mobinode suggests that the Chinese government itself doesn't agree with the regulator. reporting that the suspension was "not appropriate". One year on from its release, second expansion Wrath of the Lich King has yet to see the light of day in China due to concerns over its content.
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World of Warcraft: Wrath of the Lich King (PC)
Analyst Predicts 5 Million Units In First Month WotLK

Gamasutra - November 7, 2008


Submitted by Quinionn (2609) at 4:38PM PST on November 10, 2008


The analyst is also "impressed" at the fact that World of Warcraft's subscriber base has grown to 11 million even amid economic anxieties and two recent major releases, Age of Conan and Warhammer Online, neither of which have appeared to slow the game's momentum. Based on its existing subscriber base, says Hickey, "We expect the upcoming release of WoW’s expansion pack... would yield a sell-through of roughly 5 million units in the first month."
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13
World of Warcraft: Wrath of the Lich King (PC)
Wrath of the Lich King release date: November 13

Joystiq - September 15, 2008


Submitted by afsplat (133) at 7:39AM PST on September 15, 2008


This is it! It's happening, just as the ancients had foretold. Blizzard has officially revealed the release date for its latest get-rich-quick scheme. Wrath of the Lich King – the second expansion to the sorta-popular World of Warcraft – will cast an icy blue glow over retail shelves everywhere on November 13th for the doesn't-include-your-subscription asking price of $39.99.
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